Hospitality groups Multi-site venue owners across every state urban and regional areas are adopting guest relationship tools CRM platforms to build loyalty personalise diner experiences.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on booking behaviour ordering preferences to segment guest types nurture high-value patrons.
At Aspire CRM strategy team aspirehospitality.com.au, we deploy, configure and optimise CRM systems help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Automated guest journeys
* Reservation and check-in sync First-party data capture
* NPS tools Feedback loops
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Hospitality is relationship-based Marketing works better with context
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Profile enrichment from POS and online orders
* Guest tagging and preferences Automated loyalty triggers
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
where loyalty hospitality workforce scheduling software Australia meets revenue.